
New York, USA · Est. 1999
Designed in New York
Founded
1999
Made In
Japan
Materials
Titanium, Acetate
Origin
New York, USA
The Story
Bevel was founded in 1999 by Richard Mewha and Rick Nelson, two New York designers who believed that great eyewear should combine minimalist architecture with vibrant, cosmetic-inspired color. The result is a brand that's quietly become one of the most respected names in independent optical.
Bevel's design philosophy centers on what they call 'cosmetic color' — rich, saturated hues inspired by makeup palettes rather than traditional eyewear tones. Think deep burgundies, warm coppers, cool mauves, and unexpected combinations that flatter skin tones in ways that conventional frames simply don't. It's a subtle but powerful approach to color that sets Bevel apart.
Every Bevel frame is manufactured in Japan using premium titanium and acetate, with a focus on clean lines and precise proportions. The designs are deliberately understated — no oversized logos, no trend-driven shapes — just thoughtfully engineered frames that prioritize how they look on your face over how they look on a shelf.
Bevel has built its reputation through word of mouth and the loyalty of independent opticians who appreciate the brand's consistency, quality, and commitment to the independent retail channel. In a world of fashion-driven eyewear brands, Bevel remains refreshingly focused on making great glasses.

Founded By
Richard Mewha & Rick Nelson
New York, USA · Since 1999
Why We Carry Bevel
"Bevel is our secret weapon for customers who think they've tried everything. Their cosmetic color approach means we can find shades that complement skin tones in ways other brands simply can't match. The Japanese manufacturing quality is outstanding, and the designs have a timeless restraint that our customers appreciate year after year."
— Stacey Plank, Licensed Optician Since 1998
Shop Bevel
Black Fade
Black/Bright Pink
Black Carbon/Slate Black
Cinder Tortoise Gradient
Aqua Sky/Mimosa
Bluish Black Purplish Grey Gradient
Black Carbon/Slate Black
Black/Purple Dream
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