Press Eyewear

Press Eyewear is the newest brand in our collection, launched in 2024 by Jeff Press — a veteran of the optical industry who spent years working with some of the biggest names in eyewear before deciding to create something entirely his own. The result is a brand that combines deep industry knowledge with a fresh, contemporary perspective.

Jeff's approach is refreshingly straightforward: use the best materials available, manufacture in the best facilities in the world, and design frames that real people actually want to wear. Every Press frame is crafted in Japan using Mazzucchelli M49 acetate — widely considered the finest acetate in the world — and pure titanium for the metal components.

The designs strike a balance between classic and contemporary, with clean lines and thoughtful proportions that flatter a wide range of face shapes. There's an intentional restraint to Press Eyewear — no gimmicks, no unnecessary embellishments — just well-designed, well-made frames that speak for themselves.

As a new brand, Press Eyewear represents the future of independent eyewear: a founder with real expertise, premium materials, Japanese manufacturing, and a direct relationship with the opticians who sell the product. It's the kind of brand that reminds us why we love this industry.